Summit Brochure 2025 Digital-05072025 - Flipbook - Page 10
Breakout 3D
Wekiwa 1
Verified & Amplified: Revolutionizing PR Security with Qwoted’s AI and CLEAR’s Partnership with Notified
Melissa James, Sales Director of Notified
Dan Simon, CEO and Co-Founder of Qwoted and Co-Founder at Vested
CLEAR isn’t just for breezing through TSA PreCheck anymore — it’s now your ticket to secure and trusted PR
communication. Discover the future of secure and intelligent public relations with the powerful synergy of
Qwoted’s innovative AI technology and Notified’s groundbreaking partnership with CLEAR. In an era where
trust and verification are paramount, this session explores how Qwoted’s AI-driven platform enhances media
outreach accuracy and effectiveness, while CLEAR’s “CLEAR Verified” integration with Notified ensures press
release authenticity through industry-leading identity verification. Learn practical strategies to leverage these
advancements, secure your brand’s narrative and build unparalleled confidence among your stakeholders.
You’ll learn:
• How Qwoted’s AI empowers precision and efficiency in your media outreach
• The role of CLEAR Verified safeguarding authenticity and trust in PR communications
• Practical approaches for integrating AI and secure verification to strengthen your brand reputation and credibility
Breakout Session 3E
The Trust Transformation
Roy Reid, APR, CPRC, Fellow, Stockworth Institute
Wekiwa 3
The Trust Transformation is a call to leaders in business, government and communities to take ownership of their
relationships and be intentional about earning, cultivating, repairing and restoring trust. Transformative trust will
change the course of a crisis, create a sustainable business, save a family, reinvigorate a community and move a
country into greater long-term prosperity. When you improve your relationships, you will improve your results
and performance — with yourself, employees, customers, vendors, partners and all those around you. Today’s
workforce instability has put a spotlight on the importance of trust. Trust is the cornerstone of our relationships,
and its measure goes a long way to determine the fulfillment, productivity and profitability of any relationship.
People can make meaningful and lasting changes in their family, business and community by taking immediate
and intentional steps. The Trust Transformation provides you with the tools and resources to do just that.
You’ll learn:
• To understand how trust works at a more granular level
• A new system for building, cultivating, repairing and restoring trust
• How to implement a set of guiding principles for developing high trust relationships and a high trust culture
12:15 - 1 p.m.
Boxed Lunch
Panzacola F-3
Grab your boxed lunch, enjoy the exhibits and get ready for our upcoming Fireside Chat.
1 - 2 p.m.
General Session IV | Fireside Chat
Panzacola F-1, F-2 & G-1
Red Carpet Resilience: A Conversation with Pamela Greenwalt
Pamela Greenwalt, Chief Communications and Marketing Officer, SAG-AFTRA
Moderated by: April Salter, APR, CPRC, Founder + CEO, SalterMitchell PR
Join Pamela Greenwalt, Chief Communications and Marketing Officer of SAG-AFTRA, in an engaging fireside chat
as she shares candid insights into her dynamic career journey and the art and strategy of crisis communication.
From navigating significant events — including the historic 2023 American actors’ union SAG-AFTRA strike
that achieved groundbreaking gains and essential AI protections — to her personal pathway and pivotal career
moments, Greenwalt will explore effective strategies for preserving organizational reputation, stakeholder
engagement and leadership resilience. This intimate conversation promises invaluable lessons, actionable
guidance and inspiration for communication professionals navigating their own high-stakes challenges.
2 - 2:30 p.m.
Chocolate Break & Book Signings
Panzacola F-3
We have more than just chocolate in store for this traditional sweet break! While we invite you to enjoy a cup of
coffee and a treat, you can purchase books by our esteemed speakers and get your books signed, mingle with our
sponsors, network with peers and shop the FPRA store.
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PR & COMMS SUMMIT Presented by FPRA
