2025 PR & Comms Summit Program - Electronic Edition - Manual / Resource - Page 10
Tuesday, August 5
7:30 a.m. - 3 p.m.
Registration Open
Gatlin 1 Registration
7:30 - 8:20 a.m.
Continental Breakfast at Base Camp
Gatlin A
A continental breakfast will be served inside Base Camp, offering you an opportunity to meet up with chapter
members and fellow attendees for a morning of engagement and networking.
8:30 - 9:30 a.m.
General Session II
The Power of Story: Turn Expertise into Influence
Lisa Gerber, Communications and Storytelling Strategist, Big Leap Creative
Gatlin B
In a time of so much connectivity, there is surprisingly little true connection. Fortunately, in a world of diverse
perspectives and populations, stories have the power to bring people together. Stories are the currency of
conversations that connect, and in today’s economy, storytelling has become a vital skill for any modern-day
leader. Relationships inform business decisions, yet most leaders focus on results over relationships. In fact,
they aren’t mutually exclusive; one drives the other. When people share their stories into the world, everything
gets better, from team engagement to customer experiences to revenue. This session will set the groundwork
for conversations that get people to care. And when we care, we take action. Learn lessons from the most iconic
storytellers who are changing the world for the better, one story at a time.
You’ll learn:
• How stories fuel connection and influence
• The three qualities of powerful stories: Real, Relatable and Riveting — and who’s getting it right (and who’s getting it
wrong)
• How stories divide us but more importantly, bring us together
9:45 - 10:45 a.m.
General Session III
Behind the Curtain: Mastering the Art of Storytelling in Crisis and Creativity
Scott Edwards, EVP, Head of Creative Advertising, FOX Entertainment
Jill Hudson Leuthe, SVP Publicity, Fox Entertainment
Gatlin B
Join two seasoned FOX Entertainment executives as they pull back the curtain on how compelling storytelling
transforms both crisis management and creative marketing into powerful instruments of influence. With an insider’s
perspective honed through high-stakes, real-world scenarios — including Hollywood’s most daunting PR challenges —
they’ll share invaluable insights earned through trial, error and authenticity. Discover how storytelling bridges PR,
marketing, social media and advertising to cultivate genuine brand identity and unshakeable trust. Plus, explore how
mindful marketing and ethical AI integration can amplify your strategic impact without compromising integrity.
You’ll learn:
• Proven strategies for navigating complex PR and communications crises
• Techniques to unify storytelling across multiple channels, building lasting brand loyalty
• Creative development best practices that foster trust internally and externally
Still Using That 2018 Headshot?
“Photo Joe” Gallagher is here to give your personal brand the glow-up
it deserves. Come camera-ready and you’ll walk away with a
polished, professional headshot.
Monday, August 4
7:30 – 8:20 a.m.
Tuesday, August 5
7:30 – 8:20 a.m. | 4 – 4:40 p.m.
Headshot sessions are $25 each.
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PR & COMMS SUMMIT Presented by FPRA
