2025 PR & Comms Summit Program - Electronic Edition - Manual / Resource - Page 11
10:45 - 11:05 a.m.
Base Camp Open
Gatlin A
Pause. Reflect. Inspire. You’ve just soaked in a morning of powerful storytelling — now it’s your turn. Head over
to the Words of Wisdom Wall, located inside the Peaks of Wisdom Hall, and leave a message that might spark
someone else’s next big idea. Sponsored in memory of Joe Grano, this wall is more than a break — it’s a
movement of shared insight, encouragement and connection. Let’s turn the in-between moments into
something unforgettable.
11:15 a.m. - 12:15 p.m.
Breakout Sessions
St. Johns 24-25
Breakout Session 3A
What Media Want
Dan Simon, CEO, Qwoted
Data from 40,000+ members of the media in Qwoted’s network tells a story about the changing media
landscape. Explore how network data is creating new opportunities in media relations, what trends are driving
tomorrow’s news stories and how to best formulate your approach to winning coverage, based on real interactions
and outcomes from the world’s most influential network for media.
Breakout Session 3B
St. Johns 26-27
Down the Rabbit Hole with Meow Wolf: Crafting Unforgettable Immersive Experiences
Joanna Garner, Consultant, Creative Director & Immersive Experience Designer, Formerly with Meow Wolf
Imagine stepping into a vibrant, surreal universe filled with art, storytelling and interactive magic — that’s Meow
Wolf. Join consultant, creative director and immersive experience designer Joanna Garner, formerly of Meow
Wolf, as she unlocks the creative secrets behind the immersive experiences captivating audiences worldwide. This
session moves beyond buzzwords, diving deeply into how Meow Wolf and similar groundbreaking experiences
leverage immersive design to forge powerful emotional connections, inspire fandom and redefine customer
engagement. Gain exclusive insights into customer psychology and actionable tactics to craft compelling,
immersive brand experiences both digitally and in-person.
You’ll learn:
• Why customers are irresistibly drawn to immersive experiences and how this trend shapes the future of
audience interaction
• Insider insights from Meow Wolf’s groundbreaking projects, revealing powerful lessons about customer
behavior and brand loyalty
• Essential immersive design principles that you can apply directly to your own PR, communication and
branding campaigns
Breakout Session 3C
Legacy Media is Dying: Why the White House is Betting Big on New Media
Bristol Jones, VP of PR, Managing Director, Miami at Avenue Z
St. Johns 28-29
The White House’s pivot to include new media journalists signals a seismic shift — traditional media’s dominance
is fading fast, and digital-first voices are taking over. Dive deep into what this means for your PR strategy, revealing
how independent platforms, podcasts and influencer-driven channels reshape the landscape of trust and
influence. This provocative session will challenge your assumptions and equip you with cutting-edge strategies to
stay relevant, engage authentically and amplify your message directly to the audiences that matter most.
You’ll learn:
• How compelling data illustrates legacy media’s decline and the rise of digital-first platforms
• Bold, effective PR strategies for building direct digital relationships
• Real-word examples of brands successfully harnessing new media’s power for sustained audience engagement
AUGUST 3–6, 2025
ROSEN SHINGLE CREEK | ORLANDO, FL
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