2025 PR & Comms Summit Program - Electronic Edition - Manual / Resource - Page 12
Breakout Session 3D
The Trust Transformation
Roy Reid, APR, CPRC, Fellow, Stockworth Institute
St. Johns 22
The Trust Transformation is a call to leaders in business, government and communities to take ownership of their
relationships and be intentional about earning, cultivating, repairing and restoring trust. Transformative trust will
change the course of a crisis, create a sustainable business, save a family, reinvigorate a community and move a
country into greater long-term prosperity. When you improve your relationships, you will improve your results
and performance — with yourself, employees, customers, vendors, partners and all those around you. Today’s
workforce instability has put a spotlight on the importance of trust. Trust is the cornerstone of our relationships,
and its measure goes a long way to determine the fulfillment, productivity and profitability of any relationship.
People can make meaningful and lasting changes in their family, business and community by taking immediate
and intentional steps. The Trust Transformation provides you with the tools and resources to do just that.
You’ll learn:
• To understand how trust works at a more granular level
• A new system for building, cultivating, repairing and restoring trust
• How to implement a set of guiding principles for developing high trust relationships and a high trust culture
12:15 - 1 p.m.
Boxed Lunch
Gatlin B Foyer
Grab your boxed lunch, and get ready for our upcoming Fireside Chat.
1 - 2 p.m.
General Session IV | Fireside Chat
Red Carpet Resilience: A Conversation with Pamela Greenwalt
Pamela Greenwalt, Chief Communications and Marketing Officer, SAG-AFTRA
Moderated by: April Salter, APR, CPRC, Founder + CEO, SalterMitchell PR
Gatlin B
Join Pamela Greenwalt, Chief Communications and Marketing Officer of SAG-AFTRA, in an engaging fireside chat
as she shares candid insights into her dynamic career journey and the art and strategy of crisis communication.
From navigating significant events — including the historic 2023 American actors’ union SAG-AFTRA strike
that achieved groundbreaking gains and essential AI protections — to her personal pathway and pivotal career
moments, Greenwalt will explore effective strategies for preserving organizational reputation, stakeholder
engagement and leadership resilience. This intimate conversation promises invaluable lessons, actionable
guidance and inspiration for communication professionals navigating their own high-stakes challenges.
2 - 2:50 p.m.
Chocolate Break & Book Signing in Base Camp
Gatlin A
We hope you savor this deep-rooted FPRA tradition — a chocolate break with networking. Roy Reid, APR, CPRC,
will be signing his book, “The Trust Transformation,” in the Rising Leader HQ sponsored by Joe Curley, APR, CPRC.
Lisa Gerber will be signing her book, “The Power of Story,” at the Library Pod sponsored by FPREF. Also be sure
to grab a s’more from the chocolate table and sit in one of the Adirondack chairs around the faux fire at Camp
Summit sponsored by Georgia Pacific.
Follow FPRA’s
“Just Following Up… Again”
Podcast!
Scan to Listen
You might notice a “Just Following Up…Again”
and Learn More
podcast station, sponsored by Liquid Creative,
inside Base Camp. Throughout the Summit, podcast
sessions are being recorded with some of our
esteemed speakers and will be made available
for later listening!
Visit www.cwcfpra.com/podcast for more information.
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PR & COMMS SUMMIT Presented by FPRA
