2025 PR & Comms Summit Program - Electronic Edition - Manual / Resource - Page 14
Breakout Session 4D
Pitch, Please! How to Grab Media Attention in a Hyper-Competitive World
Kelly Corder, APR, CPRC, Director of Media Relations at Sachs Media
St. Johns 23
Forget bland pitches — it’s time to dazzle. Join media-relations guru Kelly Corder, APR, CPRC, from Sachs Media,
for a vibrant, high-energy session that will revolutionize your approach to media outreach. With the media
landscape shifting faster than TikTok trends, PR pros must innovate to stay relevant and impactful. Kelly shares
insider secrets on crafting irresistible pitches, leveraging storytelling to win over skeptical journalists and mastering
the evolving media ecosystem. Dive into powerful case studies, including groundbreaking advocacy campaigns for
social justice (George Floyd, Tyre Nichols) and fighting misinformation (Infectious Disease Prevention Network).
Walk away ready to pitch confidently, creatively and compellingly every time.
You’ll learn:
• The hottest media trends and how they’re transforming PR practices
• Proven tactics for creating standout pitches journalists want to read
• Real-world strategies to amplify your critical messages, from social justice advocacy to public health campaigns
Conway
CN Breakout 2
Pamela Greenwalt, Chief Communications and Marketing Officer, SAG-AFTRA
This session is available to CN members and CPRC candidates only.
4 - 4:45 p.m.
Sip ’n’ Sign at Library Pod in Base Camp
Gatlin A
Before heading to your room to get ready for the Golden Image & Pinnacle Awards Gala, stop at the Library Pod
sponsored by the Florida Public Relations Education Foundation for an exclusive “Sip ’n’ Sign” event! Also, there
will be an opportunity to add some sparkle with Fairy Hair just prior to tonight’s formal event.
Sip ‘n’ Sign Gathering
Join us at the Library Pod sponsored by the Florida Public Relations Education
Foundation for an exclusive “Sip ‘n’ Sign” event!
Reilly Newman’s book, “Brandy: 101 Sips
of Wisdom for Attaining a Successful Brand,”
will be available at the FPRA Store for $30 and
comes with a glass of brandy. Reilly
will be available to sign.
6:30 - 7:30 p.m.
Reception of the Presidents
Gatlin B Foyer
Enjoy a glass of champagne and have your chapter photos taken before the Golden Image & Pinnacle Awards Gala.
Chapter photos will be taken beginning at 6:30 p.m., and the champagne toast will take place at 7:20 p.m.
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PR & COMMS SUMMIT Presented by FPRA
