Summit Brochure 2025 Digital-05072025 - Flipbook - Page 16
PR & Comms Summit At-A-Glance
Subject to Change
Saturday, August 2
5- 6:30 p.m.
LeadershipFPRA Class IX Graduation & Alumni Reunion
Conway
Sunday, August 3
8 a.m. - Noon
Noon - 5 p.m.
Noon - 3 p.m.
1 - 1:45 p.m.
1:45 - 2:30 p.m.
3:15 - 3:45 p.m.
4 - 4:30 p.m.
5:30 - 6 p.m.
6 - 8 p.m.
Golf Scramble Tournament
Registration Desk Open
LeadershipFPRA Class X Orientation
The Value of Earning Accreditation
The Value of Earning Certification
Outgoing Executive Committee Meeting
Incoming Executive Committee Meeting
State Board Gathering
The President’s Welcome Reception
Shingle Creek Golf Club
Panzacola
Wekiwa 1
Wekiwa 3
Wekiwa 3
Lake Toho Room (Ground Floor near Fitness Center)
Lake Toho Room (Ground Floor near Fitness Center)
Conway
Conway
Monday, August 4
7:30 a.m. - 3 p.m.
7:30 - 8:20 a.m.
7:30 - 8:10 a.m.
8:30 - 8:45 a.m.
8:45 - 9 a.m.
9 - 10 a.m.
10:30 - 11:30 a.m.
10:30 - 11:30 a.m.
10:30 - 11:30 a.m.
10:30 - 11:30 a.m.
10:30 - 11:30 a.m.
12 - 2:15 p.m.
2:45 - 3:45 p.m.
2:45 - 3:45 p.m.
2:45 - 3:45 p.m.
2:45 - 3:45 p.m.
2:45 - 3:45 p.m.
4:30 - 5:15 p.m.
5:30 - 7 p.m.
7 - 9/10 p.m.
TBD
Registration Desk, FPRA Store and Exhibits Open
Panzacola Desk & F-3
Coffee & Networking
Panzacola F-3
Past Presidents’ Council Business Meeting
Lake Toho Room (Ground Floor near Fitness Center)
Welcome & Annual Meeting
Panzacola F-1, F-2 & G-1
APR & CPRC Presentation
Panzacola F-1, F-2 & G-1
Opening Session | Dillin Keynote | An Epic Journey: The Relentless Pursuit to Evolve Consumer Mindsets,
Panzacola F-1, F-2 & G-1
Themed Entertainment & Public Relations
Breakout 1A| Chaos Theory: Mastering Ethical Leadership in PR’s AI Age
Wekiwa 5
Breakout 1B | Fan Power Unleashed: Turning Audience Obsession into PR Gold
Wekiwa 4
Breakout 1C | Culture Shock: Transform Internal Comms to Supercharge Employee Retention
Wekiwa 2
Breakout 1D | Everything PR Pros Need to Know About Wikipedia (But Didn’t Know Whom to Ask)
Wekiwa 1
CN Breakout 1 with Jeff Polk and Alyson Sologaistoa, APR, CPRC
Wekiwa 3
Presidents’ Luncheon
Panzacola F-1, F-2 & G-1
Breakout 2A | Ethically Engineered: Navigating AI in PR & Communications
Wekiwa 5
Breakout 2B | Beyond the Logo: The Real Art & Strategy of Rebranding
Wekiwa 4
Breakout 2C | Dynamic Duos & Strategic Synergy: Mastering High-Energy Partnerships
Wekiwa 2
Breakout 2D | No Need for a Crystal Ball: The Future is Multicultural
Wekiwa 1
Breakout 2E | Florida Public Relations Laws: Enhancing Your Transparency
Wekiwa 3
Transportation to Universal Helios Grand Hotel
Transportation Lobby
Cocktail Reception at Universal Helios Grand Hotel (Ticket Required)
Helios Grand Hotel
Universal EPIC Universe Theme Park (Ticket Required)
Epic Universe
Return Transportation
TBD
Tuesday, August 5
7:30 a.m. - 3 p.m. Registration Desk, FPRA Store and Exhibits Open
Panzacola Desk & F-3
7:30 - 8:20 a.m.
Continental Breakfast
Panzacola F-3
8:30 - 9:30 a.m.
General Session II | The Power of Story: Turn Expertise into Influence
Panzacola F-3
9:45 - 10:45 a.m.
General Session III | Behind the Curtain: Mastering the Art of Storytelling in Crisis and Creativity
Panzacola F-1, F-2 & G-1
11:15 a.m. - 12:15 p.m. Breakout 3A | AI-Proof Your Brand: 10 High-Impact Steps to Reputation Resilience
Wekiwa 5
11:15 a.m. - 12:15 p.m. Breakout 3B | Down the Rabbit Hole with Meow Wolf: Crafting Unforgettable Immersive Experiences
Wekiwa 4
11:15 a.m. - 12:15 p.m. Breakout 3C | Legacy Media Is Dying: Why the White House is Betting Big on New Media
Wekiwa 2
11:15 a.m. - 12:15 p.m. Breakout 3D | Verified & Amplified: Revolutionizing PR Security with Qwoted’s AI and CLEAR’s Partnership with Notified
Wekiwa 1
11:15 a.m. - 12:15 p.m. Breakout 3E | The Trust Transformation
Wekiwa 3
12:15 - 1 p.m.
Boxed Lunch
Panzacola F-3
1 - 2 p.m.
General Session IV | Fireside Chat | Red Carpet Resilience: A Conversation with Pamela Greenwalt
Panzacola F-1, F-2 & G-1
2 - 2:45 p.m.
Chocolate Break & Book Signings
Panzacola F-3
3 - 4 p.m.
Breakout 4A | Leveraging Earned Media Amidst a Media Sh*tStorm
Wekiwa 5
3 - 4 p.m.
Breakout 4B | The Virality Playbook: How Iconic Brands Master Pop Culture & Sustain Visibility
Wekiwa 4
3 - 4 p.m.
Breakout 4C | “LIFT”ing the Curtain: “Studying” the True Magic Behind Your Brand Campaigns
Wekiwa 2
3 - 4 p.m.
Breakout 4D | Pitch, Please! How to Grab Media Attention in a Hyper-Competitive World
Wekiwa 1
3 - 4 p.m.
CN Breakout 2 | CN Breakout with Pamela Greenwalt
Wekiwa 3
6:30 - 7:30 p.m.
Reception of the Presidents and Chapter Photos
Panzacola Foyer
7:30 - 10:30 p.m. Golden Image Awards and Pinnacle Awards Gala
Panzacola F-1, F-2 & G-1
Wednesday, August 6
9 - 11:30 a.m.
9 - 9:50 a.m.
9 - 9:40 a.m
10 - 11:15 a.m.
11:15 - 11:30 a.m.
12:15 - 3 p.m.
Registration Desk, FPRA Store and Exhibits Open
Breakfast Buffet
CN Annual Meeting & Breakfast
Closing Session - General Session V | Influencers Breakfast Unpeeled:
How Duolingo & Savannah Bananas Crush Social
Drawing for the Adrienne Moore, APR, CPRC, Scholarship
Student Field Trip | Dr. Phillips Center for the Performing Arts
Panzacola Desk & F-3
Panzacola F-3
Wekiwa 3
Panzacola F-1, F-2 & G-1
Panzacola F-1, F-2 & G-1
Dr. Phillips Center
