Summit Brochure 2025 Digital-05072025 - Flipbook - Page 2
Welcome to the 2025 PR & Comms Summit
This annual gathering is an 86-year tradition of the Florida Public Relations Association, bringing
together PR and communications professionals at all levels to meet with and learn from industry
leaders. The line-up of presenters is outstanding this year, and I am confident you will leave with
new strategies, skills and tools to enhance your work.
Beyond learning, I hope you leave with new friends and new goals. The Summit is packed with
networking opportunities and celebrations recognizing LeadershipFPRA graduates, Rising
Leaders, newly credentialed APRs and CPRCs, chapter excellence, and of course, outstanding
achievements in public relations at our big night of glamour — the Golden Image and Pinnacle
Awards Gala.
I’d like to thank our VP of Annual Conference Elise Ramer, MBA, APR, CPRC, the PR & Comms
Summit committee, our VP of Golden Image Chris Graham, MBA, APR, CPRC, and our State Office management team for their
work in putting these events together.
I also want to extend our warmest gratitude to our many sponsors. We couldn’t bring Summit to you without their support, so
please join me in thanking them and giving them your business any chance you can.
At last year’s Summit, I challenged us with the message “The Time is Now” — to think strategically, advance our Association and
provide value to our members. I’m proud of all we’ve achieved together. It has been a great honor to serve as your FPRA President.
Whether you’re a first-time or returning attendee, thank you for being here and being part of the PR & Comms Summit!
Have a great Summit!
Julie Frey, APR, CPRC
FPRA State President
This year’s Summit is more than a gathering — it’s a catalyst. A chance to reset, recharge and rise to
meet the rapidly shifting demands of our industry with clarity, creativity and confidence.
We’ve curated an agenda that speaks to the future of public relations and communications: from
AI and crisis response to brand storytelling and strategy. The voices you’ll hear this week are
leaders and changemakers who understand what it takes to thrive in today’s environment — and
shape tomorrow’s.
Over the next few days, I encourage you to fully engage: challenge assumptions, share ideas, build
relationships and soak in everything this experience offers. Think of this as your professional base
camp — the place to gather strength, gear up and set your sights on new heights.
I want to personally thank my colleagues at Premier Sotheby’s International Realty for supporting my continued involvement in
FPRA and belief in the power of professional development. And to the Central West Coast Chapter and our statewide professional
development chairs — your dedication is the foundation that makes this climb possible.
We are communicators — the calm in the chaos, the strategists behind the scenes and the storytellers who make impact possible.
Welcome to the Summit. Lace up. Lean in. Let’s reach new peaks together.
Have a great Summit!
Elise Ramer, MBA, APR, CPRC
VP of Annual Conference
