2025 PR & Comms Summit Program - Electronic Edition - Manual / Resource - Page 24
PR & Comms Summit At-A-Glance
Saturday, August 2
5- 6:30 p.m.
LeadershipFPRA Class IX Graduation & Alumni Reunion
Sandlake
Sunday, August 3
8 a.m. - Noon
Noon - 5 p.m.
Noon - 3 p.m.
1 - 1:45 p.m.
1:45 - 2:30 p.m.
3:15 - 3:45 p.m.
4 - 4:30 p.m.
5:30 - 6 p.m.
6 - 8 p.m.
Golf Scramble
Registration Desk Open
LeadershipFPRA Class X Orientation
The Value of Earning Accreditation
The Value of Earning Certification
Outgoing Executive Committee Meeting
Incoming Executive Committee Meeting
State Board Gathering
The President’s Welcome Reception
Shingle Creek Golf Club
Gatlin 1 Registration
St. Johns 24-25
St. Johns 22
St. Johns 22
Boardroom
Boardroom
Butler Balcony
Butler Lower Level
Monday, August 4
7:30 a.m. - 3 p.m.
7:30 - 8:20 a.m.
7:30 - 8:10 a.m.
8 - 8:20 a.m.
8:30 - 8:45 a.m.
8:45 - 9 a.m.
9 - 10 a.m.
10 - 10:20 a.m.
10:30 - 11:30 a.m.
10:30 - 11:30 a.m.
10:30 - 11:30 a.m.
10:30 - 11:30 a.m.
10:30 - 11:30 a.m.
10:30 - 11:30 a.m.
11:30 -11:55 a.m.
Noon - 2:15 p.m.
2:45 - 3:45 p.m.
2:45 - 3:45 p.m.
2:45 - 3:45 p.m.
2:45 - 3:45 p.m.
2:45 - 3:45 p.m.
4:30 - 5:15 p.m.
5:30 - 7 p.m.
7 - 9/10 p.m.
Registration Desk Open
Gatlin 1 Registration
Coffee & Networking | Base Camp Open
Gatlin A
Past Presidents’ Council Business Meeting
Boardroom
First Time Attendee Orientation
St. Johns 22
Welcome & Annual Meeting
Gatlin B
APR & CPRC Presentation
Gatlin B
Opening Session | Dillin Keynote | An Epic Journey: The Relentless Pursuit to Evolve Consumer Mindsets,
Themed Entertainment & Public Relations
Gatlin B
Base Camp Open
Gatlin A
Breakout 1A| Chaos Theory: Mastering Ethical Leadership in PR’s AI Age
St. Johns 24-25
Breakout 1B | Fan Power Unleashed: Turning Audience Obsession into PR Gold
St. Johns 26-27
Breakout 1C | Culture Shock: Transform Internal Comms to Supercharge Employee Retention
St. Johns 22
Breakout 1D | Everything PR Pros Need to Know About Wikipedia (But Didn’t Know Whom to Ask)
St. Johns 28-29
Breakout 1E | Getting Found in the Age of AI: What Communicators Need to know about GEO
St. Johns 23
CN Breakout 1 | CN Breakout with Alyson Sologaistoa, APR, CPRC
Conway
Base Camp Open
Gatlin A
Presidents’ Luncheon
Gatlin B
Breakout 2A | Ethically Engineered: Navigating AI in PR & Communications
St. Johns 24-25
Breakout 2B | Beyond the Logo: The Real Art & Strategy of Rebranding
St. Johns 26-27
Breakout 2C | Dynamic Duos & Strategic Synergy: Mastering High-Energy Partnerships
St. Johns 28-29
Breakout 2D | No Need for a Crystal Ball: The Future is Multicultural
St. Johns 23
Breakout 2E | Florida’s Public Records Laws: Enhancing Your Transparency
St. Johns 22
Transportation to Universal Helios Grand Hotel (Ticket Required)
Transportation Lobby
Cocktail Reception at Universal Helios Grand Hotel (Ticket Required)
Helios Grand Hotel
Universal Epic Universe Theme Park (Ticket Required)
Epic Universe
Tuesday, August 5
7:30 a.m. - 4:45 p.m. Registration Desk Open
7:30 - 8:20 a.m.
Continental Breakfast in Base Camp
8:30 - 9:30 a.m.
General Session II | The Power of Story: Turn Expertise into Influence
9:45 - 10:45 a.m.
General Session III | Behind the Curtain: Mastering the Art of Storytelling in Crisis and Creativity
10:45 - 11:05 a.m. Base Camp Open
11:15 a.m. - 12:15 p.m. Breakout 3A | What Media Want
11:15 a.m. - 12:15 p.m. Breakout 3B | Down the Rabbit Hole with Meow Wolf: Crafting Unforgettable Immersive Experiences
11:15 a.m. - 12:15 p.m. Breakout 3C | Legacy Media is Dying: Why the White House is Betting Big on New Media
11:15 a.m. - 12:15 p.m. Breakout 3D | The Trust Transformation
12:15 - 1 p.m.
Boxed Lunch
1 - 2 p.m.
General Session IV | Fireside Chat | Red Carpet Resilience: A Conversation with Pamela Greenwalt
2 - 2:45 p.m.
Chocolate Break & Book Signing in Base Camp
3 - 4 p.m.
Breakout 4A | Leveraging Earned Media Amidst a Media Sh*tStorm
3 - 4 p.m.
Breakout 4B | The Virality Playbook: How Iconic Brands Master Pop Culture & Sustain Visibility
3 - 4 p.m.
Breakout 4C | “LIFT”ing the Curtain: “Studying” the True Magic Behind Your Brand Campaigns
3 - 4 p.m.
Breakout 4D | Pitch, Please! How to Grab Media Attention in a Hyper-Competitive World
3 - 4 p.m.
CN Breakout 2 | CN Breakout with Pamela Greenwalt
4 - 4:45 p.m.
Sip ‘n’ Sign at Library Pod in Base Camp | Base Camp Open
6:30 - 7:30 p.m.
Reception of the Presidents and Chapter Photos
7:30 - 10:30 p.m. Golden Image & Pinnacle Awards Gala
10:30 - 11:45 p.m. Golden Glow Down: The After Party
Gatlin 1 Registration
Gatlin A
Gatlin B
Gatlin B
Gatlin A
St. Johns 24-25
St. Johns 26-27
St. Johns 28-29
St. Johns 22
Gatlin B Foyer
Gatlin B
Gatlin A
St. Johns 24-25
St. Johns 26-27
St. Johns 28-29
St. Johns 23
Conway
Gatlin A
Gatlin B Foyer
Gatlin B
Gatlin A
Wednesday, August 6
9 - 11:30 a.m.
9 - 9:50 a.m.
9 - 9:50 a.m.
9 - 9:40 a.m
10 - 11:15 a.m.
11:15 - 11:30 a.m.
12:15 - 3 p.m.
Registration Desk Open
Gatlin 1 Registration
Base Camp Open
Gatlin A
Breakfast Buffet
Gatlin B
CN Annual Meeting & Breakfast
Conway
Closing Session - General Session V | Peel Back the Boring: How Savannah Bananas Hit a Home Run with Social Media
Gatlin B
Drawing for the Adrienne Moore, APR, CPRC, Scholarship & Prizes
Gatlin B
Student Field Trip | Dr. Phillips Center for the Performing Arts
Dr. Phillips Center
