Summit Brochure 2025 Digital-05072025 - Flipbook - Page 4
Monday, August 4
7:30 a.m. - 3 p.m.
Registration, FPRA Store and Exhibits Open
7:30 - 8:20 a.m.
Coffee & Networking
Panzacola Desk & F-3
Panzacola F-3
Start your day with a cup of coffee or tea, mingle with your colleagues and friends in the PR and communications
field and visit with our sponsors and exhibitors. Don’t forget to shop our FPRA store!
7:30 - 8:10 a.m.
Past Presidents’ Council & Business Meeting
Lake Toho Room
All past state presidents in attendance are invited to enjoy breakfast and discuss matters related to the Association.
(The Lake Toho Room is on the Ground Floor near the Fitness Center.)
8:30 - 8:45 a.m.
Welcome & Annual Meeting
Panzacola F-1, F-2 & G-1
Come together as VP of Annual Conference Elise Ramer, MBA, APR, CPRC, opens the PR & Comms Summit,
FPRA’s 86th Annual Conference. During this year’s Annual Business Meeting led by FPRA State President Julie Frey,
APR, CPRC, the membership will vote on the presented slate of officers for the 2025-2026 year.
8:45 - 9 a.m.
APR & CPRC Presentation
Panzacola F-1, F-2 & G-1
The FPRA annual business meeting will close with the recognition of newly Accredited and Certified members.
The program will be led by VP of Credentialing Kevin Christian, APR, CPRC.
9 - 10 a.m.
Opening Session | Dillin Keynote
Panzacola F-1, F-2 & G-1
An Epic Journey: The Relentless Pursuit to Evolve Consumer Mindsets, Themed Entertainment &
Public Relations
Jeff Polk, EVP and General Manager, Epic Universe, Universal Orlando Resort™
Alyson Sologaistoa, APR, CPRC, VP, Public Relations, Universal Orlando Resort™
It’s been 25 years since a major theme park has opened in the tourism capital of the world — and Universal
Destinations & Experiences was behind that one, too. During this session, Universal Orlando Resort executives
will share a look behind the scenes at the incredible journey that has evolved not only their destination but the
themed entertainment industry overall. Jeff Polk, Executive Vice President and General Manager of Universal Epic
Universe, will take you inside the development of the most technologically advanced theme park ever designed
and brought to life. And Alyson Sologaistoa, APR, CPRC, will take you inside the global PR Campaign behind the
park’s wildly successful launch!
10:30 - 11:30 a.m.
Breakout Sessions
Breakout Session 1A
Chaos Theory: Mastering Ethical Leadership in PR’s AI Age
Mark McClennan, APR, Fellow PRSA, General Manager at C+C Boston
Wekiwa 5
The rapid rise of AI, compounded by rampant misinformation and growing societal divisions, places PR
professionals at the center of uniquely challenging ethical crossroads. Join Mark W. McClennan, APR, Fellow
PRSA, a premier voice on AI ethics in communications, as he tackles the toughest ethical dilemmas facing today’s
PR leaders. This critical session addresses the nuanced decisions you must make in real-time, balancing brand
integrity, public expectations and technology-driven risks. Equip yourself with advanced strategies to ethically lead
your organization through uncertainty, ensuring your reputation thrives in an increasingly complex world.
You’ll learn:
• How PR leaders can navigate AI’s ethical grey areas with confidence
• Practical frameworks for making touch real-time decisions under public scrutiny
• Advanced preparation for emerging AI-related challenges uniquely impacting PR roles
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PR & COMMS SUMMIT Presented by FPRA
