2025 PR & Comms Summit Program - Electronic Edition - Manual / Resource - Page 5
8:45 - 9 a.m.
APR & CPRC Presentation
Gatlin B
The FPRA Annual Business Meeting will close with the recognition of newly Accredited and Certified members.
The program will be led by VP of Credentialing, Kevin Christian, APR, CPRC.
9 - 10 a.m.
Opening Session | Dillin Keynote
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An Epic Journey: The Relentless Pursuit to Evolve Consumer Mindsets, Themed Entertainment &
Public Relations
Jeff Polk, EVP and General Manager, Epic Universe, Universal Orlando Resort™
Alyson Sologaistoa, APR, CPRC, VP, Public Relations, Universal Orlando Resort™
It’s been 25 years since a major theme park opened in the tourism capital of the world — and Universal Destinations
& Experiences was behind that one, too. During this session, Universal Orlando Resort executives will share a look
behind the scenes at the incredible journey that has evolved not only their destination but the themed entertainment
industry overall. Jeff Polk, Executive Vice President and General Manager of Universal Epic Universe, will take you inside
the development of the most technologically advanced theme park ever designed and brought to life. And Alyson
Sologaistoa, APR, CPRC, will take you inside the global PR campaign behind the park’s wildly successful launch!
10 - 10:20 a.m.
Base Camp Open
Gatlin A
There’s so much more to explore inside the Peaks of Wisdom Hall and Base Camp! Shop the FPRA Store for
Summit merch, including pajama pants for the Golden Glow Down After Party sponsored by DaySpring! Need
a charge? We also have charging stations available inside the Power Pod sponsored by FPL & NextEra Energy.
Welcome to Camp Summit –
Your Break-Time Hideaway
Brought to you by :
Looking for a little adventure between sessions?
Pitch your metaphorical tent at Camp Summit,
right inside Base Camp! Gather ‘round the faux
campfire and kick back in a comfy Adirondack chair.
Test your wilderness skills (or just your
hand-eye coordination) with life-sized Jenga
and giant Connect 4.
Trade stories, share laughs and soak in the
unplugged vibes — no bug spray required..
10:30 - 11:30 a.m.
Breakout Sessions
Breakout Session 1A
Chaos Theory: Mastering Ethical Leadership in PR’s AI Age
Mark McClennan, APR, Fellow PRSA, General Manager at C+C Boston
St. Johns 24-25
The rapid rise of AI, compounded by rampant misinformation and growing societal divisions, places PR
professionals at the center of uniquely challenging ethical crossroads. Join Mark W. McClennan, APR, Fellow
PRSA, a premier voice on AI ethics in communications, as he tackles the toughest ethical dilemmas facing today’s
PR leaders. This critical session addresses the nuanced decisions you must make in real-time, balancing brand
integrity, public expectations and technology-driven risks. Equip yourself with advanced strategies to ethically lead
your organization through uncertainty, ensuring your reputation thrives in an increasingly complex world.
You’ll learn:
• How PR leaders can navigate AI’s ethical grey areas with confidence
• Practical frameworks for making tough real-time decisions under public scrutiny
• Advanced preparation for emerging AI-related challenges uniquely impacting PR roles
AUGUST 3–6, 2025
ROSEN SHINGLE CREEK | ORLANDO, FL
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