Summit Brochure 2025 Digital-05072025 - Flipbook - Page 6
CN Breakout 1
Wekiwa 3
Jeff Polk, EVP and General Manager, Epic Universe, Universal Orlando Resort™
Alyson Sologaistoa, APR, CPRC, VP, Public Relations, Universal Orlando Resort™
This session is available to CN members and CPRC candidates only.
12 - 2:15 p.m.
Presidents’ Luncheon
Panzacola F-1, F-2 & G-1
Join us for a special luncheon in true FPRA tradition as we honor outstanding individuals and chapters. Led by
Association President Julie Frey, APR, CPRC, this special luncheon includes the following presentations: recipients
of the Dr. Bob Davis, APR, CPRC, and Dr. Jay Rayburn, APR, CPRC, Student Scholarships; the graduating and
incoming classes of LeadershipFPRA; and the Joe Curley Rising Leader Class and Rising Leader Award. We also
will bestow the coveted Chapter President of the Year and Chapter of the Year awards and enjoy a traditional
presentation of the Dillin Dessert.
The Dillin Dessert is sponsored by Publix Super Markets.
The Jay Rayburn, APR, CPRC, Student Scholarship is endowed by Joe Curley, APR, CPRC.
Join us for time-honored traditions at the
2025 Presidents’ Luncheon
2:45 - 3:45 p.m.
Breakout Sessions
Breakout Session 2A
Ethically Engineered: Navigating AI in PR & Communications
Alex Mahadevan, Director of MediaWise | Faculty, The Poynter Institute
Wekiwa 5
Join Alex Mahadevan in a timely exploration of generative AI’s transformative impact on communications ethics.
This engaging breakout session tackles critical issues at the intersection of innovation and integrity, equipping
PR professionals to harness AI responsibly. Participants will delve into core ethical principles — transparency,
accountability, accuracy — and explore practical approaches for integrating them into AI-powered communication
strategies. From forming inclusive AI oversight committees and conducting rigorous bias audits to managing risks
such as misinformation and trust erosion, you’ll gain actionable insights to confidently leverage AI while upholding
organizational ethics.
You’ll learn how to:
• Navigate the ethical complexities of generative AI by embedding transparency, accuracy and accountability into
your PR strategies
• Recognize and mitigate risks related to misinformation, biases and privacy through proactive ethical policies
• Implement practical ethical AI frameworks, including diverse oversight committees, bias audits and fostering AI
literacy to maintain trust and effectiveness in your communications
Breakout Session 2B
Beyond the Logo: The Real Art & Strategy of Rebranding
Reilly Newman, Brand Strategist, Motif Brands
Wekiwa 4
Discover the deeper power and strategic purpose of rebranding in this enlightening session with Reilly Newman,
esteemed Brand Strategist at Motif Brands. Move beyond the misconception that rebranding is merely about
refreshing logos or color palettes. Instead, uncover how genuine rebranding reshapes organizational reputation,
manages perception and creates a deliberate, strategic pivot across all visual and experiential touchpoints. Learn
to redefine and effectively communicate the transformative potential of rebranding, positioning yourself as a
strategic partner in guiding clients toward authentic organizational renewal.
You’ll learn:
• The authentic definition and strategic importance of a true rebrand
• How rebranding directly impacts reputation and organizational perception
• Psychological insights behind successful rebranding strategies
6
PR & COMMS SUMMIT Presented by FPRA
