2025 PR & Comms Summit Program - Electronic Edition - Manual / Resource - Page 7
Breakout Session 1E
Getting Found in the Age of AI: What Communicators Need to know about GEO
Melissa James, Sales Director, Notified
Moderated by Jennifer Hemmerdinger, APR, US Public Relations Director, Alvarez & Marsal
St. Johns 23
AI-generated results are completely reshaping brand visibility, and that is both a threat and an opportunity for
marketers and comms pros. GEO — Generative Engine Optimization — is the evolution of traditional SEO. This
session will delve into how you can use GEO to position your brand to show up in answers generated by AI tools
like ChatGPT, Google Gemini, Perplexity and others. With SEO, you optimized for how people search. With GEO,
you’re optimizing for WHAT AI says when it answers–and that’s a huge opportunity for PR.
You’ll learn:
• The misconceptions about GEO that you need to be aware of
• Why press releases are having a renaissance with the rise of GEO
• How to create easily digestible and AI-friendly content and authoritative data sources
CN Breakout 1
Alyson Sologaistoa, APR, CPRC, VP, Public Relations, Universal Orlando Resort™
Conway
This session is available to CN members and CPRC candidates only.
11:30 - 11:55 a.m.
Base Camp Open
Gatlin A
Stop in before heading into the Presidents’ Luncheon. There will be plenty of engagement going on in Base Camp.
Enter to Win Exclusive Prizes!
Prizes are available for PR & Comms Summit attendees!
Visit the FPRA Store to purchase tickets for your chance to win.
• A 4-day and 3-night, luxury vacation rental in Mexico Beach, FL — Sponsored
by Vacation Mexico Beach
• A Florida Department of Vehicles custom FPRA Gator vehicle license plate
• And More!
Drawings to take place on Wednesday, August 6 at 11:15 a.m.
Noon - 2:15 p.m.
Gatlin B
Presidents’ Luncheon
Join us for a special luncheon in true FPRA tradition as we honor outstanding individuals and chapters. Led by
Association President Julie Frey, APR, CPRC, this special luncheon includes the following presentations: recipients
of the Dr. Bob Davis, APR, CPRC, and Dr. Jay Rayburn, APR, CPRC, Student Scholarships; the graduating and
incoming classes of LeadershipFPRA; and the Joe Curley Rising Leader Class and Rising Leader Award. We also will
bestow the coveted President’s Awards, including Chapter President of the Year and Chapter of the Year awards
and enjoy a traditional presentation of the Dillin Dessert.
The Dillin Dessert is sponsored by Publix Super Markets.
The Jay Rayburn, APR, CPRC, Student Scholarship is endowed by Joe Curley, APR, CPRC.
Join us for time-honored traditions at the
2025 Presidents’ Luncheon
AUGUST 3–6, 2025
ROSEN SHINGLE CREEK | ORLANDO, FL
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