Summit Brochure 2025 Digital-05072025 - Flipbook - Page 7
Breakout Session 2C
Dynamic Duos & Strategic Synergy: Mastering High-Energy Partnerships
Jackie Clarke, Event & Sponsorship Architect + Founder of The Well Connected
Wekiwa 2
Bring your boldest energy and loudest ideas to this electrifying masterclass. Dive deep into the core of impactful
partnerships and discover how to leverage these relationships to powerfully transform your nonprofit initiatives,
private business strategies or FPRA chapter sponsorship programs. Through dynamic, real-world case studies
and lively, interactive conversations, Jackie will empower you to craft compelling partnership proposals, amplify
partner value and foster enduring collaborations that elevate your organization’s reach and reputation.
You’ll learn how to:
• Harness the fundamentals of successful partnerships to energize your organization’s strategic goals
• Create persuasive proposals and pitch decks that resonate across nonprofit, private sector and chapter
sponsorship landscapes
• Maximize partner ROI with innovative activations and integrated campaigns that drive meaningful, measurable outcomes
Breakout Session 2D
No Need for a Crystal Ball: The Future is Multicultural
Hernan Tagliani, Tagliani Multicultural
Wekiwa 1
Communications, marketing and public relations professionals, wake up — the future of your business depends on
multicultural consumers. Join best-selling author Hernan Tagliani, President & CEO of Tagliani Multicultural, as he
boldly dismantles outdated and harmful myths about Hispanic and multicultural markets that many executives
still cling to. With more than two decades of experience shaping powerful Hispanic marketing strategies, Hernan
will challenge your assumptions, push your comfort zones and provide undeniable data proving that ignoring
multicultural audiences is leaving significant revenue on the table. This session will equip you to engage diverse
consumers authentically, invest confidently and position your brand for unmatched growth in an increasingly
diverse marketplace.
You’ll learn how to:
• Strategically prepare for America’s demographic shift from minority to multicultural majority
• Directly confront and debunk the myths that have kept your organization from tapping into multicultural markets
• Implement authentic, culturally powerful marketing strategies that resonate deeply and drive tangible business success
Breakout Session 2E
Florida’s Public Records Laws: Enhancing Your Transparency
Kevin Christian, APR, CPRC, Director of Public Relations, Marion County Public Schools
Wekiwa 3
Florida is known nationwide for its wide access to public records. From Sunshine Laws and financial spending
to personnel records and court filings, discover why this access is so important to citizens and public relations
professionals. Learn valuable insight and actions to take as Kevin Christian, APR, CPRC, shares perspective from
his 30 years of dealing with public records. Discover the difference between what is public and exempt. Learn
how some of your most private information could, in fact, be public within Florida’s state borders.
You’ll learn:
• To identify what constitutes a public record
• What’s exempt and why exemptions exist for specific records
• What happens if you delay and/or ignore public records requests
AUGUST 3–6, 2025
ROSEN SHINGLE CREEK | ORLANDO, FL
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