Summit Brochure 2025 Digital-05072025 - Flipbook - Page 8
4:30 - 5:15 p.m.
Transportation to Universal Helios Grand Hotel Transportation Lobby
Bus transportation to Universal Helios Grand Hotel for Cocktail Reception and Universal Epic Park Hours.
A separate Cocktail Reception & Park Hours ticket is required for this event.
5:30 - 7 p.m.
Cocktail Reception at Universal Helios Grand Hotel
Join FPRA for a special event at the brand-new Universal Helios Grand Hotel overlooking Universal’s new EPIC
UNIVERSE theme park. A separate ticket is required for this event and includes the cocktail reception and entrance
to the park from 7 p.m. to close.
7 - 9/10 p.m.
Universal EPIC Universe Theme Park
Following the cocktail reception, you’ll get elite access to EPIC Universe until the park closes. A limited number of tickets
are available and will sell out, so purchase your tickets early for this EPIC addition to the PR & Comms Summit!
Return transportation will be provided at park closing. (The exact time has not been announced, but is expected to be
9 or 10 p.m.)
Tuesday, August 5
7:30 a.m. - 3 p.m.
Registration, FPRA Store and Exhibits Open
7:30 - 8:20 a.m.
Continental Breakfast
Panzacola Desk & F-3
Panzacola F-3
Enjoy a light breakfast as you network with fellow PR and comms professionals, visit with our sponsors and see the
exhibits. This also is a perfect time to shop at the FPRA Store!
8:30 - 9:30 a.m.
General Session II
The Power of Story: Turn Expertise into Influence
Lisa Gerber, Communications and Storytelling Strategist, Big Leap Creative
Panzacola F-1, F-2 & G-1
In a time of so much connectivity, there is surprisingly little true connection. Fortunately, in a world of diverse
perspectives and populations, stories have the power to bring people together. Stories are the currency of
conversations that connect, and in today’s economy, storytelling has become a vital skill for any modern-day
leader. Relationships inform business decisions, yet most leaders focus on results over relationships. In fact,
they aren’t mutually exclusive; one drives the other. When people share their stories into the world, everything
gets better, from team engagement to customer experiences to revenue. This session will set the groundwork
for conversations that get people to care. And when we care, we take action. Learn lessons from the most iconic
storytellers who are changing the world for the better, one story at a time.
You’ll learn:
• How stories fuel connection and influence
• The three qualities of powerful stories: Real, Relatable and Riveting — and who’s getting it right (and who’s getting it wrong)
• How stories divide us but more importantly, bring us together
9:45 - 10:45 a.m.
General Session III
Panzacola F-1, F-2 & G-1
Behind the Curtain: Mastering the Art of Storytelling in Crisis and Creativity
Scott Edwards, EVP, Head of Creative Advertising, FOX Entertainment
Jean Guerin, EVP, Head of Publicity, Corporate Communications & Talent Relations, FOX Entertainment
Join two seasoned FOX Entertainment executives as they pull back the curtain on how compelling storytelling
transforms both crisis management and creative marketing into powerful instruments of influence. With an insider’s
perspective honed through high-stakes, real-world scenarios — including Hollywood’s most daunting PR challenges —
they’ll share invaluable insights earned through trial, error and authenticity. Discover how storytelling bridges PR,
marketing, social media and advertising to cultivate genuine brand identity and unshakeable trust. Plus, explore how
mindful marketing and ethical AI integration can amplify your strategic impact without compromising integrity.
You’ll learn:
• Proven strategies for navigating complex PR and communications crises
• Techniques to unify storytelling across multiple channels, building lasting brand loyalty
• Creative development best practices that foster trust internally and externally
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PR & COMMS SUMMIT Presented by FPRA
