2025 PR & Comms Summit Program - Electronic Edition - Manual / Resource - Page 8
2:45 - 3:45 p.m.
Breakout Sessions
Breakout Session 2A
Ethically Engineered: Navigating AI in PR & Communications
Alex Mahadevan, Director of MediaWise | Faculty, The Poynter Institute
St. Johns 24-25
Join Alex Mahadevan in a timely exploration of generative AI’s transformative impact on communications ethics.
This engaging breakout session tackles critical issues at the intersection of innovation and integrity, equipping
PR professionals to harness AI responsibly. Participants will delve into core ethical principles — transparency,
accountability, accuracy — and explore practical approaches for integrating them into AI-powered communication
strategies. From forming inclusive AI oversight committees and conducting rigorous bias audits to managing risks
such as misinformation and trust erosion, you’ll gain actionable insights to confidently leverage AI while upholding
organizational ethics.
You’ll learn how to:
• Navigate the ethical complexities of generative AI by embedding transparency, accuracy and accountability into
your PR strategies
• Recognize and mitigate risks related to misinformation, biases and privacy through proactive ethical policies
• Implement practical ethical AI frameworks, including diverse oversight committees, bias audits and fostering AI
literacy to maintain trust and effectiveness in your communications
Breakout Session 2B
Beyond the Logo: The Real Art & Strategy of Rebranding
Reilly Newman, Brand Strategist, Motif Brands
St. Johns 26-27
Discover the deeper power and strategic purpose of rebranding in this enlightening session with Reilly Newman,
esteemed Brand Strategist at Motif Brands. Move beyond the misconception that rebranding is merely about
refreshing logos or color palettes. Instead, uncover how genuine rebranding reshapes organizational reputation,
manages perception and creates a deliberate, strategic pivot across all visual and experiential touchpoints. Learn
to redefine and effectively communicate the transformative potential of rebranding, positioning yourself as a
strategic partner in guiding clients toward authentic organizational renewal.
You’ll learn:
• The authentic definition and strategic importance of a true rebrand
• How rebranding directly impacts reputation and organizational perception
• Psychological insights behind successful rebranding strategies
Breakout Session 2C
Dynamic Duos & Strategic Synergy: Mastering High-Energy Partnerships
Jackie Clarke, Event & Sponsorship Architect + Founder of The Well Connected
St. Johns 28-29
Bring your boldest energy and loudest ideas to this electrifying masterclass. Dive deep into the core of impactful
partnerships and discover how to leverage these relationships to powerfully transform your nonprofit initiatives,
private business strategies or FPRA chapter sponsorship programs. Through dynamic, real-world case studies
and lively, interactive conversations, Jackie will empower you to craft compelling partnership proposals, amplify
partner value and foster enduring collaborations that elevate your organization’s reach and reputation.
You’ll learn how to:
• Harness the fundamentals of successful partnerships to energize your organization’s strategic goals
• Create persuasive proposals and pitch decks that resonate across nonprofit, private sector and chapter
sponsorship landscapes
• Maximize partner ROI with innovative activations and integrated campaigns that drive meaningful,
measurable outcomes
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PR & COMMS SUMMIT Presented by FPRA
