2025 PR & Comms Summit Program - Electronic Edition - Manual / Resource - Page 9
Breakout Session 2D
No Need for a Crystal Ball: The Future is Multicultural
Hernan Tagliani, Tagliani Multicultural
St. Johns 23
Communications, marketing and public relations professionals, wake up — the future of your business depends
on multicultural consumers. Join best-selling author Hernan Tagliani, President & CEO of Tagliani Multicultural, as
he boldly dismantles outdated and harmful myths about Hispanic and multicultural markets that many executives
still cling to. With more than two decades of experience shaping powerful Hispanic marketing strategies, Hernan
will challenge your assumptions, push your comfort zones and provide undeniable data proving that ignoring
multicultural audiences is leaving significant revenue on the table. This session will equip you to engage diverse
consumers authentically, invest confidently and position your brand for unmatched growth in an increasingly
diverse marketplace.
You’ll learn how to:
• Strategically prepare for America’s demographic shift from minority to multicultural majority
• Directly confront and debunk the myths that have kept your organization from tapping into multicultural markets
• Implement authentic, culturally powerful marketing strategies that resonate deeply and drive tangible business
success
Breakout Session 2E
Florida’s Public Records Laws: Enhancing Your Transparency
Kevin Christian, APR, CPRC, Director of Public Relations, Marion County Public Schools
St. Johns 22
Florida is known nationwide for its wide access to public records. From Sunshine Laws and financial spending
to personnel records and court filings, discover why this access is so important to citizens and public relations
professionals. Learn valuable insights and actions to take as Kevin Christian, APR, CPRC, shares perspective from
his 30 years of dealing with public records. Discover the difference between what is public and exempt. Learn how
some of your most private information could, in fact, be public within Florida’s state borders.
You’ll learn:
• To identify what constitutes a public record
• What’s exempt and why exemptions exist for specific records
• What happens if you delay and/or ignore public records requests
4:30 - 5:15 p.m.
Transportation to Universal Helios Grand Hotel
Transportation Lobby
Bus transportation to Universal Helios Grand Hotel for Cocktail Reception and Universal Epic Park Hours.
A separate Cocktail Reception & Park Hours ticket is required for this event. To access this event, bus transportation
is required.
5:30 - 7 p.m. Cocktail Reception at Universal Helios Grand Hotel
Join FPRA for a special event at the brand-new Universal Helios Grand Hotel overlooking Universal’s new Epic
Universe theme park. A separate ticket is required for this event and includes the cocktail reception and entrance
64th Golden Image Awards
to the park from 7 p.m. to close.
7 p.m. - Park Close
Universal Epic Universe Theme Park
Following the cocktail reception, you’ll get access to Epic Universe until the park closes.
Return transportation will be provided at park closing for a limited time.
2025 PR & Comms Summit Committee
Laura Ansel, APR, CPRC
Chris Gent, APR, CPRC
Gordon Paulus, APR, CPRC
Hunter Carpenter, MA, APR
Meagan Happel
Kaylea Schule, MS
Miranda Colavito
Kim Livengood, APR, CPRC
Scott Schroeder, APR, CPRC
Wendy Crites Wacker, APR, CPRC
Elizabeth Loeffelman, APR, CPRC
Lindsay Tozer, FCRM, MA, ECMS, BPMP
Susan Frantz
Heidi Otway, APR, CPRC
Ashlynn Webb
AUGUST 3–6, 2025
ROSEN SHINGLE CREEK | ORLANDO, FL
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