Summit Brochure 2025 Digital-05072025 - Flipbook - Page 9
11:15 a.m. - 12:15 p.m.
Breakout Sessions
Breakout Session 3A
AI-Proof Your Brand: 10 High-Impact Steps to Reputation Resilience
Josh Green, CEO, The Mather Group, LLC
Wekiwa 5
Your brand’s reputation faces unprecedented challenges — and opportunities — in the AI era. Join Josh Green,
CEO of The Mather Group, for an engaging and practical deep dive into how artificial intelligence is revolutionizing
Online Reputation Management (ORM). Discover cutting-edge strategies to proactively safeguard your brand,
swiftly navigate crises and consistently build trust online. This session goes beyond the basics, providing you with
10 actionable, high-impact steps you can implement immediately, plus three advanced AI-powered techniques to
stay ahead of potential PR disasters.
You’ll learn:
• How AI is reshaping the future of brand reputation and public relations
• 10 critical actions PR professionals must take to proactively develop, monitor and protect your brand online
• 3 powerful AI-driven strategies to quickly mitigate and recover from reputation crises
Breakout Session 3B
Wekiwa 4
Down the Rabbit Hole with Meow Wolf: Crafting Unforgettable Immersive Experiences
Joanna Garner, Consultant, Creative Director & Immersive Experience Designer, Formerly with Meow Wolf
Imagine stepping into a vibrant, surreal universe filled with art, storytelling and interactive magic — that’s Meow
Wolf. Join consultant, creative director and immersive experience designer Joanna Garner, formerly of Meow
Wolf, as she unlocks the creative secrets behind the immersive experiences captivating audiences worldwide. This
session moves beyond buzzwords, diving deeply into how Meow Wolf and similar groundbreaking experiences
leverage immersive design to forge powerful emotional connections, inspire fandom and redefine customer
engagement. Gain exclusive insights into customer psychology and actionable tactics to craft compelling,
immersive brand experiences both digitally and in-person.
You’ll learn:
• Why customers are irresistibly drawn to immersive experiences and how this trend shapes the future of
audience interaction
• Insider insights from Meow Wolf’s groundbreaking projects, revealing powerful lessons about customer
behavior and brand loyalty
• Essential immersive design principles that you can apply directly to your own PR, communication and
branding campaigns
Breakout Session 3C
Legacy Media Is Dying: Why the White House is Betting Big on New Media
Bristol Jones, Director of PR at Avenue Z
Wekiwa 2
The White House’s pivot to include new media journalists signals a seismic shift — traditional media’s dominance
Image
Awards
is fading fast, and digital-first voices are64th
takingGolden
over. Johnny
Hughes,
CMO & Head of AI Strategy at Avenue Z, dives
deep into what this means for your PR strategy, revealing how independent platforms, podcasts and influencerdriven channels reshape the landscape of trust and influence. This provocative session will challenge your
assumptions and equip you with cutting-edge strategies to stay relevant, engage authentically and amplify your
message directly to the audiences that matter most.
You’ll learn:
• How compelling data illustrates legacy media’s decline and the rise of digital-first platforms
• Bold, effective PR strategies for building direct digital relationships
• Real-word examples of brands successfully harnessing new media’s power for sustained audience engagement
AUGUST 3–6, 2025
ROSEN SHINGLE CREEK | ORLANDO, FL
9
