Joe Curley Rising Leader: 15th Anniversary Booklet - Book - Page 5
DISCLAIMERS
• Judges reserve the right to reclassify entries if necessary.
• Entries that do not follow all Rules for Entry may be disqualified.
• No part of the entry may be submitted after the deadline.
• Winning entries will be displayed in the members-only section of FPRA.org.
Support Materials are not included.
FPRA’S GOLDEN IMAGE AWARDS
DIVISIONS AND CATEGORIES
Division A – Public Relations Programs
A public relations program is defined as a broad-based communications endeavor
using two or more public relations tools.
A1. Community Relations – Any program that improves the organization’s image
in the community through support of charitable or service activities. The program can
be limited to specific segments of the community and usually is aimed at improving
specific aspects of community life. Basically, this includes community “good
neighbor” or community betterment programs.
A2. Public Service – Any program developed to inform about issues of public
concern. These programs often deal with larger issues that require public knowledge
and action. Public service programs usually are aimed at educating the public and
solving public problems.
A3. Institutional – Any program that creates a public image for the organization.
Typically designed to generate support for and awareness of the organization’s
mission, values, programs, plans or activities.
A4. Public Information – Any program developed solely to inform or influence
target audiences through use of the news media. This could include news
conferences, special tours or informational programs.
A5. Crisis Communication – Any program developed and/or implemented to
handle a disaster or emergency. These programs outline potential effects of the
problem, as well as the plans, materials and budgets allocated to develop and
implement the program and evaluate its effectiveness.
A6. Internal – Any program developed to communicate with internal publics such
as employees, shareholders, association members, etc.
A7. Promotional/Marketing – Any program developed to promote, publicize,
introduce or create an identity for a specific product, service or idea. These
programs are generally developed within a marketing framework and often include
a purchase or user acceptance of a specific product or service among
their objectives.
A8. Public Affairs – Any program directed toward government action or activities
CALL FOR ENTRIES
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