Joe Curley Rising Leader: 15th Anniversary Booklet - Book - Page 7
B6. Specialty Item – Any gift, premium, novelty or physical token used to convey
an impression, make a point, establish an image or achieve a public relations
objective. Examples include calendars, posters, promotional items and other
novelties.
B7. Other – Any printed or digital public relations tool that does not fit into the
above listed categories or Division C categories. Examples include postcards, rack
cards and invitations.
Division C – Digital Tools of Public Relations
This division includes any online, audio or audio/visual presentation or program that
serves a public relations objective. Audio, video or electronic presentations should
be submitted with a copy of the script or storyboard, if available.
C1. Online Audience Engagement – The process of encouraging people to be
interested or actively involved in an organization’s content. Examples include using
blogging or microblogging, podcasts, crowdsourcing, influencer campaigns or
similar mechanisms.
C2. Digital Promotion – Edited, finished-product display tools such as: online
media kits, email marketing, e-promotions, PSAs, ad placement/sponsored ads,
boosted posts, digital marketing and paid content.
C3. Social Media – Any program or portion of a campaign developed for one or
more social media channels, including Facebook, Instagram, LinkedIn, Snapchat,
Twitter, Tik Tok, etc.
C4. Video – Internal – Any video that presents information to an organization’s
internal audience. Examples include orientation programs, meeting openers, news
shows, company updates, training, webinars, etc.
C5. Video – External – Any video that presents information to an organization’s
external stakeholders with an intent to promote, publicize, introduce or create an
identity for a specific product, service or idea. These tools generally are developed
within a marketing framework and often include a purchase or user acceptance of a
specific product or service among their objectives.
C6. Video – Public Service – Any video presented to inform or educate an
organization’s external audiences on an issue of public concern.
C7. Video – Institutional – Any video used to support the public image of an
organization. This tool typically is designed to generate awareness and support of
the organization’s mission, values, programs, plans or activities.
C8. Website – Any external or internal website created to achieve a public
relations objective.
C9. Other – Any digital, online, audio, audio/visual or electronic tool that is not
included in the above listed categories such as a video news release, presentation,
app, landing page, etc.
CALL FOR ENTRIES
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