Joe Curley Rising Leader: 15th Anniversary Booklet - Book - Page 8
Division D – Student Projects in Public Relations
This division is restricted to entries submitted by full- or part-time students enrolled at
accredited Florida universities or colleges. Student projects in public relations include
printed or digital materials and campaigns created for public relations purposes,
whether assigned for a course or completed outside the classroom. A photocopy of
the entrant’s valid student ID must be attached to the entry form.
D1. News Release or Pitch – Any document, prepared statement or email
communication released to the media as a news item, article or feature story on
behalf of a sponsoring person or organization.
D2. Public Service Announcement – Any video or audio spot one minute or less
in length that is designed to inform or educate an organization’s external audiences
on an issue or event. Script must be included.
D3. Public Relations Campaign – Any broad-based communications endeavor
that uses two or more public relations tools. Campaigns can improve or create
an organization’s image, inform the public on issues of concern, handle disaster
situations or communicate with internal audiences.
D4. Digital Communication – Any audio, video or other electronic tool used
to achieve a public relations objective. Can include e-mail, video, website,
presentation, etc.
D5. Social Media – Any program or portion of a campaign developed for one or
more social media channels, including Facebook, Instagram, LinkedIn, SnapChat,
Twitter, Tik Tok, etc.
D6. Special Event - Any event developed to commemorate an occasion either
in-person or virtually. Special event examples include observances or one-time
activities, such as anniversary celebrations, open houses, dedications, awards
ceremonies, parties or receptions. Must be held live or live-streamed.
JUDGING CRITERIA & RUBRIC
Judges for the Golden Image Awards are selected from among highly respected
professionals within the public relations and communications field, including FPRA
members and professional practitioners from outside the State of Florida. Judges are
required to be accredited in Public Relations expertise to help ensure that each entry
is evaluated thoughtfully and fairly, according to established scoring criteria.
To view the scoring criteria, scan the QR code.
Entry Fields account for 70% of the total score,
and Support Materials account for 30%
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2026 GOLDEN IMAGE AWARDS
